Hello World!

TONICK \ Pretty Digital.


Hi, I am Nic

I'm a Digital and Social Media Strategist. Promoting discontinuity.

I'm the Head of Digital and Social Media Strategy at IDEAL, creative agency
based in Torino and New York.

My playground is delivering social experiences across the digital landscape.

I'm involved by Brands and Institutions in media projects and campaigns as instagramer, photographer and as a prolific social media creator.

  • Hyperlinks subvert hierarchy.

  • The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.

    Cyriac Roeding
  • Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.

    Jimmy Wales, founder, Wikipedia

I'm pretty social

drop me a line.