Empty Movement

MUSEO DELLE ANTICHITÀ EGIZIE - TORINO

7 Instagramers from all over Italy and 2 selected igers communities together for the first #EMPTY at the Museo Egizio: the only museum other than the Cairo Museum dedicated to Egyptian art and culture over the world.
A unique and rare one-time project to host us at night, discovering ancient masterpieces developing a crowdsourced social and photographic storytelling on Instagram.
Museo Egizio attracted in 2017 more than 800.000 visitors and it’s one of the most visited museums in Italy and Europe.
It’s also the first museum I remember in my life: I went there for the first time at 4YO.
After years I’ve been envolved as Project Leader to develop the Museo Egizio website with the creative team at the Digital Agency Domino and manage the Foundation digital strategy on the website for 5 years.
Then I’ve came back here as host to create and share my point of view on Instagram with a great team of creators.

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