Spot Citroen

Agency : H
Executive Creative Director : Gilbert Scher
Creative Directors : Marco Venturelli & Luca Cinquepalmi
Copywriter: Lilian Moine
Art Director : Julien Doucet
TV Producer : Ingrid Vasseur

Production : La Pac
Director : Thorsten Herken
Executive Producer : Fabien Roques

Advertising Agency: Le Bureau, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Account Handler: Gustaf Sehlstedt
Producer: Petra Dranger Jendermyr
Copywriter: Hjalmar Delehag
Webbproduction: Perfect Fools
Director: Magnus Renfors/Hobby Film

UglyModels

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Sam De Vriendt
Art Director: Bart Gielen
Account Team: Matthieu De Winter, Jonathan Moerkens
Photographer: Kris Van Beek
Contact client: Tanja Piessens

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Sam De Vriendt
Art Director: Bart Gielen
Account Team: Matthieu De Winter, Jonathan Moerkens
Photographer: Kris Van Beek
Contact client: Tanja Piessens

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Imagine waiting for the train n a comfortable sofa! We are certain this is the sort of event that French people will talk of for years to come. What do you think of this idea?