Spot Citroen

Agency : H
Executive Creative Director : Gilbert Scher
Creative Directors : Marco Venturelli & Luca Cinquepalmi
Copywriter: Lilian Moine
Art Director : Julien Doucet
TV Producer : Ingrid Vasseur

Production : La Pac
Director : Thorsten Herken
Executive Producer : Fabien Roques

Advertising Agency: Le Bureau, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Account Handler: Gustaf Sehlstedt
Producer: Petra Dranger Jendermyr
Copywriter: Hjalmar Delehag
Webbproduction: Perfect Fools
Director: Magnus Renfors/Hobby Film

UglyModels

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Sam De Vriendt
Art Director: Bart Gielen
Account Team: Matthieu De Winter, Jonathan Moerkens
Photographer: Kris Van Beek
Contact client: Tanja Piessens

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Sam De Vriendt
Art Director: Bart Gielen
Account Team: Matthieu De Winter, Jonathan Moerkens
Photographer: Kris Van Beek
Contact client: Tanja Piessens

NUD ClassicCable type: H03VV-F 2×075

Classic E27 porcelain socket with textile cable
3 meter, ceiling cap in white plastic. Approved
for Europe class2. For Sweden and Finland 2.1
meter with ceiling plug without cap.
Available in all 44 colors textile cable.

Packed in NUD tube.

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Imagine waiting for the train n a comfortable sofa! We are certain this is the sort of event that French people will talk of for years to come. What do you think of this idea?