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Refresh Project, I care about
“The Pepsi Refresh Project is a multi-million dollar marketing platform that invites people to submit and vote for ideas that help make the world a better place. Pepsi is a brand that has always embodied the spirit of youth. Whether through social initiatives, or its place in pop culture, Pepsi has always fuelled and created culture.”
Credits: Ads Of the World – read more
Pepsi Refresh – Social Media Campaign
The Pepsi Refresh Project formally launched today, utilizing Twitter, Facebook and a Web site to encourage participation.
People can submit ideas and vote on their favorites at RefreshEverything.com.
Huffington Post Read more
