“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.” via@Mashable
So what does Twitter do for businesses?
Twitter is a communications platform that helps businesses and their customers do a number
of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time market
intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user,
you can use Twitter to tell a company (or anyone else) that you’ve had a great–or disappointing–experience with their business, offer product
ideas, and learn about great offers.
One of
Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships
along the way—tough for corporations to do in most other mediums.
Go deeper
